for the contest Corporate logo for sports software company
Submitted design #75
Hi...
We like the type you did. The logo seems a little unpolished though. We really like your treatment of letters on some of your designs in your folio/wins (Nteractive, Enid, exponent). If you could bring the polish and tightness of those designs along side the type you did, that would be great.
Submitted design #95
Thanks for the feedback. Here's a second attempt
#95 looks really cool. Unfortunately we envision the logo-mark being seen separate from the word, and when it is separate, it looks like TV. Great thinking though, the overall aesthetics definitely match the brand/identity/image/look we're after.
One thing with the text, if you made the E in FIELD not disconnected, it would probably look a lot less like ESPN's logo. The treatment of LEVEL is great though.
Submitted design #117
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Submitted design #118
A solution using just type treatment